✨ Experience

End-to-end web and marketing engineer with 15+ years at the intersection of code, analytics, and growth. Specializing in headless website strategy and development, custom WordPress and plugin engineering, CRM and MAP integrations, analytics, and CRO. Previously led enterprise-scale web teams at EverCommerce, now bringing that same experience to small and mid-market organizations as an independent consultant.

Team Building and Leadership: Established and grew the centralized web development team from scratch.

Collaboration: Partnered with various departments to build, manage, and maintain approximately 50 WordPress websites.

Technical Solutions: Developed and implemented solutions for web analytics, lead attribution tracking, and conversion rate optimization.

Innovation: Pioneered the development of scalable headless WordPress websites, creating comprehensive documentation and an RFC process to facilitate team engagement.

Mentorship: Guided and trained team members from junior to senior levels on the latest web technologies, including React/Next.js, and marketing technologies like Marketo.

Lead developer at Intelligent Demand, a B2B demand generation agency focused on enterprise clients. Responsible for the full development lifecycle across client websites and multi-channel campaign assets, from translating design concepts into production-ready front-end builds through testing and deployment. Worked daily in HubSpot, Marketo, Salesforce, and similar platforms across a wide range of industries, building integrations, landing pages, email templates, and campaign infrastructure. Served as the technical voice on every client engagement alongside strategists and account teams.

Developed and managed multiple projects. Managed the development team, produced and presented scopes to clients. Assisted in the design of websites and other branding aspects.