Interactive Calculators and Lead Forms

Developed interactive calculators used for lead generation. Website visitors could use these tools to calculate cost, savings, and determine the best plan based on their needs.

Built with VueJS, the calulators were developed as a WordPress plugin allowing content managers and marketing teams to adjust some aspects of their presentation and be embedded as WordPress Gutenberg Blocks throughout the website.

Each calculator was integrated with HubSpot forms for lead capture, utilizing a custom HubSpot app for a direct and secure method of capturing lead information.

Additionally, created customizable multi-step lead capture forms integrated with both HubSpot CRM and ChiliPiper scheduler.

All calculators and lead capture forms were also integrated with Heap Analytics to capture user interaction and other events to enable continued optimization and CRO efforts.